Check Out MINI’s New and Improved Logo

I have to say, I think I liked the old logo better! My heart is set on a truck when my lease is up, but I’ll always be a fan of the Mini Cooper.

Fortune

MINI, the car company that specializes in tiny, utilitarian cars, has unveiled a new “flat design” logo.

The company, owned by BMW, says the new logo embodies the simplicity of the brand itself, which “eliminates all that is not essential to make room for what matters most.” The rebranding is part of the company’s attempt to shift upmarket away from the highly competitive compact car space.

LeerMINI LogoMINI

The new logo is a black-and-white, 2-D version of the old logo, and it is timed with the release of MINI’s Clubman model. The new model is designed to be more serious than the company’s previous models, with four car doors and understated detailing.

“This is a serious car that someone like a junior executive could use on a daily basis,” David Duncan, vice president of MINI of the Americas, told Automotive News.

Armed with MINI’s new logo, the Clubman…

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