Since I started taking advertising classes, all the professors and industry professionals I’ve met have given me one common piece of advice: build your brand.
Okay, so what does that mean? I’m not a company. I’m not selling anything.
But when you’re trying to land a job (in any field) you do have to sell something. You have to sell YOURSELF.
I’m lucky enough to have access to a lot of people willing to help me. They’ve given me instructions on how to do this “branding” thing. Here’s a few of the tactics they’ve shared with me.
1. Register for a LinkedIn account. Everything’s digital now. Why not put your credentials online for everyone to see? Show other professionals that you have what it takes to become the next success story. Do more than just shake hands, stay in contact by connecting with everyone you meet. You never know, they might just be the person who gets you your dream job.
2. Make a logo and a website. In the creative industry, it’s all about showing what you can do. Make your talent known. Make your logo something to remember, and your website something that represents your personality. This is a chance to stand out and be more than just another paper in a stack of resumes.
3. Network, network, network. It’s becoming more about who you know nowadays. Show those people what you’re about. Take the time to go to events, lectures, and lunches. Meet the people who you aspire to be and ask questions. Learn from the best, and show them that you’re willing to work hard.
4. Be passionate. It’s not about the paycheck. It’s not even about loving what you do. It’s about taking pride in your talent and abilities. Be proud of what you can do, and apply it in everything you do. Maybe you’re just an intern, you’re the 19-year-old whose most important duty is to bring back coffee for everyone. But you always get the order right, you never complain, and you even draw a little picture on your boss’s cup. People NOTICE that, and it makes even a boring job a lot more tolerable.
Take the advice that the pro’s give you. They’ve been in your shoes and they want to see you succeed. Never be afraid to ask a question, and always be sure to apply the answer.