Since I was five, everyone has asked me what I want to be when I grow up. I’m twenty one and they STILL ask me (is it that obvious I’m not a grown up yet?). It started out like many of the little girls in kindergarten…I wanted to be a teacher. Then it switched to professional basketball player, at one point I was even going to be an orthodontist.
As I got into college, I realized that I wanted to use my creativity on a daily basis. And there’s only so many ways you can be creative when putting a kid’s braces on.
There’s all kinds of different jobs in the advertising industry. There’s graphic design, copywriting, sales…but what I love is art direction. I want to be the person that gets to come up with ideas and watch them blossom into something both artistic and persuasive.
It’s awesome that I know what I want to do. The next step is getting there. So what’s the plan?
I’ve set some goals for myself in my career. The first is to become a junior art director. A junior art director has a few different responsibilities. The Advertising Educational Association provides the following description of the job:
The junior art director assists one or more art directors in preparing paste-ups, rough lettering, and layouts for print ads and television storyboards, developing visual concepts and designs, and overseeing photo sessions and the filming of television commercials.
After mastering the world of art direction, I want to move up the ladder and eventually become a creative director. This position requires a lot more experience and includes the management of the creative team and all creative processes (“Advertising Career Possibilities”).
The career options in the field of advertising are endless. I want my portfolio and my experience to showcase my creative potential when I first enter the job market. Employers look for someone with ideas not only in advertising, but in every field. Ideas move a business forward and revolutionize the way we work. I hope the ideas I’ve had, have now, and will draw up in the future will be seen as an important asset to my future creative team.
“Advertising Industry Careers.” Advertising Educational Foundation. N.p., n.d. Web. 29 Oct. 2014. <http://www.aef.com/industry/careers/9000/:pf_printable>.