Bill Gates famously said: “If I only had one dollar left I’d spend it on PR”. And if it’s good enough for Bill Gates, it must definitely be worth exploring.
PR is all about building reputation, relationships and trust. It focuses on creating newsworthy information that will be disseminated through other media outlets, be that social media or the news media.
PR has many distinct advantages. If done correctly, it is a far more cost-effective means of raising your profile than marketing or advertising. More importantly, though, PR lends a level of credibility to your brand that no marketing budget could buy.
But before you embark on a PR campaign, there are some important questions that need to be answered.
What is my budget?
Although PR is often seen as free advertising, it does come at some cost and this needs to be acknowledged from the outset. Whether…
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